Spring Summer 07 - We &hearts pink

Summer 07 sees the very definite return of sultry pinks and purples. Seen on the catwalk collections of Fendi, Miu Miu, Lanvin and Gucci(to name a few), the fuschia and purple slant for this season heralded the strongest colour wave in a couple of years. While Winter 06 saw the inclusion of some dramatic emeralds, the main body of runway shows leant towards browns, grey and black, in standard winter form.

The strong use of Pink and red juxtapositions within the Spring-summer 07 shows and its precollections has hit the racks of most high end designers. From a VM perspective, this season allows for key select colours and thier neutral counterparts (like stone, khaki and slate grey) to be planned for almost any collection you worked with. This opens up a wealth of ideas that neednt be designed for one specific label, but can work throughout the season, interchangably with labels coming in and out of stores.

I also found that each idea we have put into the windows at Belinda has effortlessly been layered with new windows in possibly the most sequential set of windows i have done in the last 2 years.

Pink (in any variant of fuchsia) worked with all the collections we have bought, including the khaki Donna Karan, acting as a punctuation for the sombre colour palette..(we used pink gemstones for that window.) Then the same pink (in the form silk flower petals and painted fields of colour) acted as a reference to the runway show for the window using Dries Van Noten.

I really think that Dries Van Notens floral background is the signature of the season. A testament to fashions spring obsession with all things pink and floral.

My Personal favourite moments of the SS07 red-ultra violet spectrum are:

Lanvin's Hot pink safari dress:


THIS is Fuchsia! and although it is a colour that doesn't suit many, and more are afraid of, this dress is the pinnacle of the season for me. Joyful, bold and yet demure with its high korean neckline. I know every other fashion person in the world is jumping on the bandwagon with Lanvin, but this is really a frightfully fantastic dress!


Miu Miu Tie Dye bags:


I worked with a a young artist last year on tie dyed leather in an un-hippy format, and this miu miu bag is a perfect example. The colours look more like water marked variants in colour than tie dye and yet both the purple and red hues retain the most wonderful strength of colour. A bag that will truly be able to be worn through the year.

Marni print dress:


The combination of grey, burgundy, watermelon pink and lemon yellow with a leather brown belt would have proved far too difficult for most, but here consuelo castiglioni proves yet again that often our rules with colour need to be rethought. I think that she belives that colours, like musical notes, can be combined in an infinite number of ways to produce wonderful and moving creative moments.
For me , this is truely one of her most magical colour combinations.

have a great evening,
Eva