Monday, November 26, 2007

great interpretations

I loved both of these videos for the same song.. i also like the different feeling that they gave the song. i saw the second one below first, but i love the new one just as much:)

The song is 'Golden Cage' by The Whitest Boy Alive..
and the vids are embeded below for your viewing pleasure:)

Thursday, November 22, 2007

new window mlc 20/11

New Window just in the MLC centre! (finally, as all the other stores are in sale mode)
We had an artist friend of ours, Naomi Charles, draw the latest instore collections on post it notes.. then we photocopied them on to transarencies and opoed that on an overhead projector and copied the outlines onto the back wall of the window.
after this, we hand drew in the images copying the original fashion sketches..

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Saturday, November 10, 2007

RANT- SMH My Career 10/11/07

Well, here's a toast to YOU, Sydney Morning Herald for your brief and second rate overview of our industry in the My career section on Saturday.

Not only did the SMH choose to interview a fledgling window dresser, crediting her with the window designs of Australia's premier department stores (nationally), but then they entitled the article 'window dressing for dummies'. Fantastic. Now our already much overlooked profession is being advertised as an arena for less than intelligent high school drop outs who seem to find their way to the profession with little direction or talent..

If I was David Jones, I would demand an apology that their VM department was shown in such a poor light, and that not one of their VM directors, either in store or of windows, was quoted for the story.

The sense of humour and intelligence required to create the Selfridges/Harvey Nichols displays that the interviewed VM aspired to, are of such a standard as to rival any major advertising campaign or innovative set design and installation art being revered in the international arena.. And these need to be constantly repeated 12 times a year, with a massive international audience, ready to praise or criticize.

And beyond the need to be highly creative and consistently so, marketing plans, customer movement patterns, balancing budgets, set construction, team management and trend forecasting are all skills held by Heads of VM and displays.

If the SMH had bothered to entertain journalism of a higher than tabloid level, perhaps they would have actually helped young people understand that our job is more than just moving around mannequins, and is actually integral in brand identity and market share.

How is Australia ever going to lift their visual appreciation and creative place in the world, let alone move forward culturally, if we continue to dumb down the skill set held by professional creatives?

It is astounding that one of Sydneys premier newspapers can put out such a poorly researched and biased piece of reporting.

window filmers

a quirky look at the current displays in New york's Bergdorf Goodman windows.. i liked the meanings attached by ,and reactions of, the public.. and i loved the anti-glamour of taking down the vinyl signs..

big ups to roseann lake :)

x to all

Wednesday, November 7, 2007

randoms: 7.11.7

Things doing it for me today..

Charlie Harper, Palindromic calendar dates, roast almond chocolate and cuckoo clocks...

Sunday, November 4, 2007

on the road again

tomorrow i am moving house...
home is where the heart is..


Saturday, November 3, 2007

moving and inspiration

I am moving house on monday and our stores have just gone on sale, so i havent got anything new in the realms of my own windows.. having said that i am in the planning stages so thats exciting!

So in the lapse till the new season launch is done, here is another FANTASTIC Japanese window. I love the sense of freedom and the hopeful message of nature emerging from the constraints of technology and industry.

..and the use of a material that is so culturally relevant and so cheap!

you can't pay enough for skills:)
hope everyone is well x