I was asked today how i would describe myself, what i do..
I said' i'm a display designer.' then, not satisfied, i felt the need to elaborate..
so i added something along the line of "im a window dresser, like in the olden days, i create the props, the scene, the moment in a display. I do the styling and the layout, the graphics and everything in between'
Thats seemed far more satisfactory..
I wish i could find a faster way to sum it all up, but i guess thats part of our glorious profession, in that it cannot be pinned down to one word. I see us like mercury, we fill the spaces between the people and the product, between retail and aspiration.. and the spaces between defined jobs like 'set designer' and 'stylist'.
I love what we do, i like the lack of glamour in the processes of what we need to do to make a display happen. I also like the magic once its all complete and looks so damned effortless:) I also love that i can constantly put on another hat (sometimes literally) and do a million small jobs that happen along the display process.
I think that to be a windowdresser you need to have a fearless certainty about your creativity, and not ask too many questions about where it comes from. I also think you have to want to find out about 'stuff' and 'strange' things and how to do something.. and also a love of plastic people.
I love the fact that it only lasts a month max and yet a good window keeps getting reactions even in a photo. I like the impermanence of what i do. It never boring. Not even on my $70 budgets:)
i like that, like today i can be having a bad day but at the end, i still have a great sense of satisfaction of a job completed:)
this is what a did today:) most of it is one long piece of string with no knots, just anchor points. there are about 4 other strings tied at their origin and end into the display, but then just looped around the original form to create the tensile areas:)
hope you are all having a good one!