Today i spent $90 AUD on 900 chocolate gold coins.These are going to create a playful window about the gold and silver Miu Miu shoes we have in at the moment.. rich rich rich... its crazy but i think the lack of budget keeps you more concerned on what to do in the window as an idea rather than purely focussed on the sleek end product.. it invites play and an obscure way of looking at things.
I'll post the pic of the window as its done tomorrow and then have a chat about if its been successful or not:) comments welcome!
Showing posts with label window dresser. Show all posts
Showing posts with label window dresser. Show all posts
Wednesday, July 25, 2007
Wednesday, July 4, 2007
Musings: what do you do?
I was asked today how i would describe myself, what i do..
I said' i'm a display designer.' then, not satisfied, i felt the need to elaborate..
so i added something along the line of "im a window dresser, like in the olden days, i create the props, the scene, the moment in a display. I do the styling and the layout, the graphics and everything in between'
Thats seemed far more satisfactory..
I wish i could find a faster way to sum it all up, but i guess thats part of our glorious profession, in that it cannot be pinned down to one word. I see us like mercury, we fill the spaces between the people and the product, between retail and aspiration.. and the spaces between defined jobs like 'set designer' and 'stylist'.
I love what we do, i like the lack of glamour in the processes of what we need to do to make a display happen. I also like the magic once its all complete and looks so damned effortless:) I also love that i can constantly put on another hat (sometimes literally) and do a million small jobs that happen along the display process.
I think that to be a windowdresser you need to have a fearless certainty about your creativity, and not ask too many questions about where it comes from. I also think you have to want to find out about 'stuff' and 'strange' things and how to do something.. and also a love of plastic people.
I love the fact that it only lasts a month max and yet a good window keeps getting reactions even in a photo. I like the impermanence of what i do. It never boring. Not even on my $70 budgets:)
i like that, like today i can be having a bad day but at the end, i still have a great sense of satisfaction of a job completed:)
this is what a did today:) most of it is one long piece of string with no knots, just anchor points. there are about 4 other strings tied at their origin and end into the display, but then just looped around the original form to create the tensile areas:)
hope you are all having a good one!
I said' i'm a display designer.' then, not satisfied, i felt the need to elaborate..
so i added something along the line of "im a window dresser, like in the olden days, i create the props, the scene, the moment in a display. I do the styling and the layout, the graphics and everything in between'
Thats seemed far more satisfactory..
I wish i could find a faster way to sum it all up, but i guess thats part of our glorious profession, in that it cannot be pinned down to one word. I see us like mercury, we fill the spaces between the people and the product, between retail and aspiration.. and the spaces between defined jobs like 'set designer' and 'stylist'.
I love what we do, i like the lack of glamour in the processes of what we need to do to make a display happen. I also like the magic once its all complete and looks so damned effortless:) I also love that i can constantly put on another hat (sometimes literally) and do a million small jobs that happen along the display process.
I think that to be a windowdresser you need to have a fearless certainty about your creativity, and not ask too many questions about where it comes from. I also think you have to want to find out about 'stuff' and 'strange' things and how to do something.. and also a love of plastic people.
I love the fact that it only lasts a month max and yet a good window keeps getting reactions even in a photo. I like the impermanence of what i do. It never boring. Not even on my $70 budgets:)
i like that, like today i can be having a bad day but at the end, i still have a great sense of satisfaction of a job completed:)
this is what a did today:) most of it is one long piece of string with no knots, just anchor points. there are about 4 other strings tied at their origin and end into the display, but then just looped around the original form to create the tensile areas:)
hope you are all having a good one!
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