The windowdresser

2012-01-24T23:30:00.000-08:00

14-1-12

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2012-01-24T23:28:00.000-08:00

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2012-01-10T00:30:00.000-08:00

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2012-01-10T00:26:00.000-08:00

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2011-12-28T00:38:00.000-08:00

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2011-11-07T02:40:00.000-08:00

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2011-10-01T22:43:00.001-07:00

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september

2011-09-30T11:28:00.001-07:00

29-9-11

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sept cont

2011-09-26T03:37:00.000-07:00

26-9-11

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23-9-11

a year in images..

2011-09-22T04:28:00.000-07:00

so I'm embarking on a test to see if I can do 1 year in images.. I may not post every day (as I have to travel so much) but at least I will take and document each day under a heading and have a years worth of images by sept 20 2012. let's see if I can do it:) xx

20-9-11

21-9-11

22-9-11

catalog windows.

2011-03-06T00:59:00.000-08:00

there seems to be a lot of middle-range windows in sydney returning to the print catalog as the inspiration and design driver for windows.

personally i think this is just coming across as a money saving excercise which leaves the viewer dry and the store looking unimaginative.

At very least we could see windows as the conceptual cousin of the catalog and create something that is inline with the concept and yet more suited to the 3d space and scale..

I understand there is an argument for advertising being stronger when so closely linked with the store (and therefore the merchandise) however why do we believe that a 2d design can translate with the same appeal.. surely a referential design would be strong enough to support the catalog and yet not leave the dry feeling that a 'catalog window' does.

Part of the marketing strategy of great companies is surely to allow the custodians of each media to be consulted to create the best form of a branding concept for their own field of expertise..

If only we would stop letting company execs and advertising people design windows. its creating boring homogenized campaigns that leave most people wondering why you didn't just cover the window space with a vinyl print and visually deny you had a space at all.. at least until you come up with a better idea.

xx

bird and rose

2011-01-03T23:53:00.000-08:00

still not 100% completed - but its getting there!
here is the progress x

bird and the rose

2010-12-23T02:05:00.000-08:00

the very beginning of 'the rose and the bird' (its upside down in the pic - sorry)
its will be finished this week - watch this space..
x

secret circles

2010-12-23T02:04:00.001-08:00

here is the another one.. this one is still to be finished aswell..
but im waiting for the time.. this week:)
x

small secret peonies

2010-12-23T02:02:00.001-08:00

here is one of the new pictures.. in progress.. I have now finished it - but its a gft so its on the way to the new owner..

delauney

2010-10-21T05:05:00.000-07:00

the culprits - sonia and robert - too damn inspirational:)

flash of colour

2010-10-21T05:03:00.000-07:00

im starting painting again.. creative soul has returned from vacation..
watch this space x

movie bliss

2010-07-27T06:09:00.000-07:00

9..
so much happiness to finally own this movie..
:)x

movie bliss

2010-07-12T02:51:00.000-07:00

limits of control..

beautifully shot and the styling is immaculate..
i loved his suits.. i want more men to wear such fab suits...
Alber - the gauntlet is thrown down for you!:)
xx

invisible man

2010-06-21T00:50:00.000-07:00

a portrait of my love.. who is so private that even the portrait had to evoke that you can only see parts of him - and it has to be in the right light..
i love the size of this - more like a wall than a canvas - you stand at this painting and are immersed in it.. (excuse the messy lounge room!!)ha xx

harlequin children

2010-04-13T06:22:00.001-07:00

facets of harlequin children for my mom..

inspirations

2010-04-01T17:10:00.000-07:00

today im inspired by roses..

flowers... and red flowers

2010-02-28T02:10:00.000-08:00

this week im inspired by red flowers..

and maybe by flowers in general - painting #1 was from last weekend..

thursday inspiration

2010-02-18T03:51:00.000-08:00

thursday inspirations..
today its wild things!

return of the (wo)man...

2010-02-17T04:28:00.000-08:00

ah yes been away for a while.. so today im offering you this! maybe i can still post even when its not my window work.. hmm let try that for a change! one of my photos..
xx

feed me seymour part 1

2009-09-16T06:41:00.001-07:00

I took this picture in venice and thought today i would share it with you:)
xx

perfect pond

2009-09-09T02:37:00.000-07:00

I have just decided to buy this beautiful picture from photographer Samuel Hodges..
It will become part of my world and it makes me soooo happy!!
isn't it the best?

luna park and other odditys

2009-08-30T05:47:00.001-07:00

hey all,
well i have been on a fantastic holiday and also started the new job at LV.. very exciting and it feels great to be learning so much already!
As I wont be designing windows as much anymore, i will have to put up other stuff.. i'm thinking photos of other great windows i see, other art i'm doing and of course the thursday inspiration.. and the new LV windows as they are installed!
I hope it will still be a nice ride..
so to start us off, here is a pic from Luna Park at night..sometimes its good to work late!

xx

Parting is such sweet sorrow...

2009-07-13T04:17:00.000-07:00

oh so i have been absent again..

its hard to keep up with the blogs at the moment especially since we have been on sale and as such nothing interesting has been happening in the Belinda/cornershop VM world..
having said that i guess now is as good a time as any to share that i have decided to leave Belinda and take a position at Louis Vuitton.

Not sure what its going to be like, but i wont be designing windows which is a bit strange.. but that doesn't mean i wont be doing other types of VM stuff, and its one of the main reasons i chose to change...to learn lots of new stuff, from a fantatsic company, rather than just continue doing my own thing:)

oh and also to be able to regain control of my arty-ness, and get to choose which projects i will be working on.. how good is that! (not that i havent relished all the windows at belinda:) we love:))

so for now, here is the sunrise i caught the other morning.. and heres to evolving..

xx

MLC paint by numbers - FINISHED!

2009-06-16T01:30:00.000-07:00

Well finally its done:) yay! it was actually alot more work than i had considered, probably because i was using a 1 inch wide brush.. ha!
all in all i am very happy with it!
i hope everyone is very well x

Paint by numbers

2009-05-28T03:47:00.001-07:00

here is the paint by numbers display as it sat at the beginning of the week!
i'll put up more photos as it progresses! hope you're enjoying it!
xx

sickness.. 2 weeks on..

2009-05-25T21:45:00.000-07:00

ah so sick... so i'm sorry but no new windows for the moment:( boo to the flu..
..i will take some pics of our paint by numbers MLC window tomorrow to show the progress.. for now here is the terrible phone photo of the first day:) x

Fashion Week Corner Shops

2009-05-10T03:24:00.000-07:00

I went in a more fun direction for the corner shops for fashion week (as always). To show our support for young australian designers i wanted to showcase how many we actually stock instore..
So we jokingly held a 'miss corner shop 2009' competition with our mannequins.. this was a lot of fun to make and put in, all the way from the kitschy signage to the fake mascara running down the face of our winner:)
Happy Fashion Week! xx

Fashion Week Double Bay

2009-05-10T03:17:00.000-07:00

Here is our fashion week display in Double Bay..
This window celebrates the buyers detailed driven vision. Its about how they bring all sorts of labels together in our stores (and on our mannequins) styling a woman head to toe from a multitude of designers, by buying with a cohesive vision.
(these are from weeks 1 and 2 :))

Fashion Week MLC

2009-05-10T03:07:00.000-07:00

busy busy again with the onset of fashion week in sydney:)
Our windows this year were all about the buying journey Belinda and the buyers go through. They celebrate the hours of selection and the stylistic vision of the designer's collections and the customer experience of all this instore.

First up is our MLC store - these WONDERFUL drawings were done by Deborah Pak in white chalk on the black chalkboard walls.. celebrating the looks of Dries Van Noten, Givenchy, Ann Demeulemeester and Bottega Veneta.
My gratitude to you Miss Pak xx

talk to me...

2009-04-25T17:00:00.000-07:00

i'm starting up lecturing @ the whitehouse again tomorrow after a 2 week break..
yay..
x

what to do with a loved up heart...

2009-04-19T23:15:00.001-07:00

So we decided that we liked the heart at the corner shop so much we wouldn't part with it just yet..
personally i like this as much as the first window! rays of love for all!
x

thursday inspiration 16/4/09

2009-04-16T00:08:00.000-07:00

.. i want my stuff to look this lovely! oh yes.. very inspirational.:)

Barbie turns 50 in the Belinda windows! 6

2009-04-16T00:01:00.000-07:00

Barbie and the Rockers rounds up the 50th Anniversary collection and also the Belinda/Barbie windows.
Our supremely talented Marketing and PR assistant Rohan hand made this Barbie scale model of our William st Terrace Belinda store. A big thank you also goes out to Jason for his 'rockers' Dee Dee and Dana.. girls this flash couldn't possibly go shopping on their own! xx

Barbie turns 50 in the Belinda windows! 5

2009-04-15T23:55:00.000-07:00

We now turn to the heat up and head north to brisbane where 1971 Malibu Beach Barbie enjoys a 'drumstick' style pool moment:) ah the fake tan, fluro perspex and the astroturf was so much fun to use as inspiration! xx

Barbie turns 50 in the Belinda windows! 4

2009-03-25T04:17:00.000-07:00

Here we have The 1979 Glamour Barbie in all her glory at the MLC Belinda..
pink pink pink? yes!
making another 120 Juliet Balconies? No!

Barbie turns 50 in the Belinda windows! 3

2009-03-20T21:17:00.000-07:00

1969 Twist and turn Barbie celebrates the evolution of Barbie so she could move to face left and right.. We set up the Belinda GPO window in a 'yellow submarine' style landscape for the installation.
My greatest Thanks to The vespa wizard (www.thevespawizard.com.au) for loaning us his immaculately restored 70's lambretta!

Barbie turns 50 in the Belinda windows! 2

2009-03-18T03:43:00.001-07:00

The 1961 - Bubble Cut Barbie in our Double Bay Store..

Barbie turns 50 in the Belinda windows!

2009-03-17T04:02:00.000-07:00

Hidee-Ho:)
well over the last few weeks i have been working on the official Mattel 50th Anniversary of Barbie windows in our Belinda windows.. it has been a long run, and a big part of why i haven't been blogging.. however it has also been a great experience as the windows have had heaps of press and had me doing stuff i haven't yet done:) yay!

so for the next few days i'm going to put up the pics of the windows..
1st - 1959 original teenage model in our Belinda Hawksburn Store in Melbourne:

METALICUS - WHITEHOUSE ST104 PROJECT - STORE IMAGES

2009-03-15T23:31:00.001-07:00

Here are the metalicus shop reference images for the ST104 Whitehouse students..
Good luck guys!

Jordy askill at the corner shops

2009-03-15T23:26:00.003-07:00

Hello all, long time no see, I have been working 3 jobs so its been quite manic!
here are some shots of the Jordan Askill vs. the windowdresser we did at both cornershops.. the first set is from the corner shop paddington:

and at the strand arcade corner shop:

how soft and lovely! xx

love this:

2009-02-17T23:54:00.001-08:00

oh!
could this be any better?
i think not.

loved up at Belinda Paddington 14/2

2009-02-17T00:10:00.001-08:00

more loved up moments at belinda.. this time in paddington:)
x

and i have to say, what a great old painting this is! how spunky!
all the girls love our mr man, we only wish we knew who he was:)

back online - apologies

2009-02-16T01:55:00.001-08:00

ok, so i have been busy and lazy..

my apologies..
i will post three times this week.. and here is the first..
last week for valentines day we did some very fun mannequins to celebrate all things romantic..

much love to all, hope it was a great weekend for all:) xx

thursday inspiration 5/2/09

2009-02-04T14:19:00.000-08:00

this thursday im inspired by green.

thursday inspiration 29/1/09

2009-01-29T04:19:00.000-08:00

this thursday i'm inspired by balloons...

love this:

2009-01-27T21:36:00.001-08:00

I want to wear a mirror ball suit..
yes.

school girl crush at the Belinda MLC...

2009-01-26T19:53:00.001-08:00

In keeping with all the punk rock feeling out there..(i thought it was good to go a bit nastier after our refined ribbon display)... and the fact im crazy in love..
i decided to 'scratch' the names of all our designers into the window (so to speak) inside hearts.. i used old-school biro colours (black and blue) so that the whole school girl crush feel was stronger.. theres something so fun in doing a low budget window that speaks of the raw desire we feel for some designers!

this one goes out to you PM <3.

thursday inspiration 21/1/09

2009-01-22T02:09:00.000-08:00

this thursday i'm inspired by birds.. hello feathered friends xx

moments in the strand#2

2009-01-19T03:50:00.001-08:00

i just re-did the Strand arcade corner shop runway, so i thought i would share some of the new moments..

and then i got really into a pirate and wenches theme:) At the moment we have new collections in by isabel marant, phillip lim, humanoid, vanessa bruno and luella, so its a fun time to be dressing mannequins... and the nautical theme lurks behind the scenes throughout each collection.. so i let it shine in our group of girls:) maybe they are more like city pirates.. and foxy ladies.. but either way it was a nice day to be dressing outfits for sure.

thursday inspiration 15/1/09

2009-01-14T22:08:00.000-08:00

this thursday i'm inspired by laughter..

corner shop mag installation

2009-01-10T19:55:00.000-08:00

after taking down our excellent xmas tree, we wanted to keep the magazines and show off how good they were:) they were not really viewed from their best angle (above) when they were the structure for the tree..
so we took out all the mannequins and table from the entrance to the store and worked on a display with the mags and an old birdcage we had..

all in all, a very fun time:)
xx

thursday inspiration 8/1/09

2009-01-07T21:29:00.000-08:00

Happy Returns lovely window people! finally i am back in the online community.. and hope you have all been very well!

one of my new years resolutions was to blog at least twice a week.. i am put to shame by excellently serious bloggers from my fav blogs like the wooster collective and modelizing.. (we are not worthy)...so expect at least 1 window blog and 1 thursday inspiration blog each week, and anything more well, i can hope!

this thursday inspiration is all about black and white..'

here's to enjoying another visually fabulous year! xx

merry christmas!

2008-12-23T22:37:00.000-08:00

merry christmas to one and all:)
this year it means the most to me to be with my loved ones.. i hope you are with yours too! x

christmas at the MLC belinda store

2008-12-16T03:22:00.000-08:00

Branded like our gift packaging, this was an inexpensive and elegant way to do our MLC windows for christmas..
i was also at the end of my energy and inspiration, so i needed to change from the proposed Klimt inspired design and create something that would still retain its class... i know its not an innovative idea, but i think it is well executed and sometimes, that is just as nice:)
x

stained glass christmas at Paddington

2008-12-14T23:04:00.000-08:00

this is the Belinda paddington version of the stain glass..
again the star lead her..
this time in shades of blue and green! :) x

stained glass christmas at Double Bay 2

2008-12-11T23:22:00.000-08:00

Ah.. 'the three wise women rejoice in miu miu, stella and Marni'
stain glass joys in Double bay Belinda.

The first image is before i hand painted the colours.. big props to Eric , our signwriter for working on the vinyl elements with me:) <3

then i painted the colours... on the inside or back of the stained glass panel..

the effect , as viewed from inside..

the street view..(eventually, we had a sign with the title made up, for the top of the window)

the effect close up, from the entrance to the store..

stained glass christmas at Double Bay

2008-12-10T23:49:00.000-08:00

Stain glass was the inspiration for this years Christmas windows. It was a project that was influenced heavily by the stain glass ideals of hand worked but very graphic elements, and the look of modern stain glass panels.
Whilst at the corner shop window (see below posts) i used perspex to create fields of colour and light within the window.. at Belinda we were more literal with giant sheets of clear acrylic hanging to create stain glass window pains within the window.

Originally the idea was to paint directly onto the glass and turn our store fronts into stain glass windows, however budget and time constraints meant i had to use the perspex sheets and bring the 'stained glass' inside for most of our displays.. except this one... Due to the architecture of the window, we were able to paint directly onto the glass, and for that, this is my favourite of all of them.. it is installed as it was designed:)
Yay! small victories but good ones:)

"the star lead her to the shoes and bag she had been dreaming of.."

wednesday inspirations

2008-12-09T21:50:00.001-08:00

ah its wednesday and for the first time in ages, i feel inspired! so im sharing my wednesday inspiration email with you all as well.. :)
i will upload pics of the rest of my xmas windows over the weekend:)
cheerio!

xmas at the corner shop paddington

2008-12-01T00:58:00.000-08:00

Today i did our xmas display in the corner shop paddington. The idea was a collaboration between simone and myself. i think it has a lovely feeling; modern, young and arty, but still very functional, feminine and all importantly, festive!
merry christmas
<3

moments in the strand

2008-11-23T04:06:00.000-08:00

an isabel marant moment in the corner strand..

2008-11-19T22:14:00.000-08:00

Well i know i have been away for AGES, and im sorry but as i loose assistants left right and centre (BOO financial crisis BOOOOOOOOOOO) my nose is to the grindstone and i barely have time to get everything into the displays let alone documented and posted here in the virtual world..
And i AM sorry.. i loathe times when life takes over and you have little to no hiatus time to do the good stuff..
anyhoo.. here are some pics for our latest shoe and bag displays at the strand..
love the casual bow popping up in new places..
be prepared for a posting onslaught next week when ALL our xmas displays go in! YAY!
xx

PIXELATOR MLC

2008-11-05T17:32:00.000-08:00

PHEW! After two days (17 hours to be exact) of blu-taccing origami paper sheets to the walls of the window, we have the Autumn Winter 09 'pixelator' launch window installed in the MLC.. yay!

Akira Isogawa in the back window (lovely textures from the australian/japanese darling)

Donna Karan in the side window (what a dress!!! Thank you Donna!)

Lanvin in the front left window..(I think this is their best trench yet! amazing)

Dries Van Noten in the front right (as always, effortless to dress and combine)

and now I can be sick quietly with tonsillitis.. does everyone else also get sick when you need to be in peak performance??xx

2008-10-30T03:18:00.000-07:00

After being inspired by Jason Eppink's pixelators --> pixelator
( massive respect <3 )

I designed our soft launch of the aw09 collections (and ss08 australian collections) in our Belinda shoe store.

The colour works well behind a predominantly black set of collections and adds a summery kick to the window... This is important, as its combating the resistance we often find when launching our winter season in the beginnings of the blazing Aussie summer..
:)

when worlds collide..

2008-10-26T19:33:00.001-07:00

they other day i was musing to myself, wouldnt the world just be a better place if there was a blog with amazing photography of amazing windows...

http://modelizing.blogspot.com/

the world is a better place now:)
thanks to the JC report for the original link which lead me to this page!
and to the modelizer for being awesome.
x e

wednesday inspirations

2008-10-22T03:55:00.000-07:00

My wednesday inspiration email today was driven by the overall greyness in sydney for the last couple of days. They are some pics i took of mainly grey moments on my travels over the last month.. hopefully they will abate the rain gods and throw us back to colour tomorrow! xx

Summer Lovin..

2008-10-21T04:54:00.000-07:00

today, while waiting for the arrival of garden furniture to finish a display from aussie swimwear designers Anna and Boy, we had some fun with our male mannequin and the synthetic grass to be used for the installation..

He lay there, in his own private garden scene through lunchtime, reminding us all how good summer is:)

x

love this:

2008-10-13T23:55:00.000-07:00

cause my favourite thing is everything too:) except im not tall.

www.royalartlodge.com

sunday afternoon

2008-10-12T01:22:00.000-07:00

things doing it for me today:
prince, snowglobe rings, impromptu dumplings with new friends and klimt's visions of chickens and spring..

Things doing it for me today:

2008-10-03T00:12:00.000-07:00

Kaleidoscopes, Becks 'youthless', sit down lunches with friends and painting my own shoes..x

Romance was born @ the corner shop

2008-10-01T02:10:00.000-07:00

As a part of The Corner Shop events series, we have been working with young designers to create amazing installations within The Corner Shop in the Strand Arcade..
Romance was born is our latest in this series; Changing our store into a tribal wedding filled with their current NAMASTE ready to wear and one off catwalk pieces..
The installation has to be seen to be fully apprieciated due to its intricate detailing and the layering of props/fashion/ideas/and Del Kathryn motifs... as Anna and Luke say 'More is more'.. lol what a great inspiration to work under!
here are some pics:)

My greatest respect to the Romance was Born crew, who were not only excellently talented in their vision and installation set up, but inspired us all to get 'namasted' up and have a good time.
<3 xx

michelle jank @ belinda MLC PART 2 - the final cut!

2008-09-28T23:50:00.001-07:00

here are more pics of the now completed window at the MLC:) Michelle Jank, Lanvin, Marni and Ann Demeulemeester! yay!
xx

michelle jank @ belinda MLC

2008-09-26T00:39:00.000-07:00

Australian designer michelle jank's dresses have arrived in store at the mlc belinda.
here are some pics!
xx

wednesday inspirations

2008-09-24T14:54:00.000-07:00

for the last 6 months, i have been sending out a weekly email called 'wednesday inspiration' to friends and frenemies about things that have inspired me that Wednesday.
It was done as a break in the week for me and the receivers, a moment to enjoy the imagery in our lives and realign for the rest of the week.. now i also get reply imagery and exchanges and the inspirational flow continues..
this was the one from this week.. please feel free to email me responses!

the poster in the local gallery i wish i could buy, the music i'm listening to, the friend i saw today and the book i'm reading...
everyday inspiration xx

xx

the strand <3 marc by marc

2008-09-17T01:13:00.000-07:00

today i was in the strand.. we just received the marc by marc jacobs and had alot of fun dressing mannies..

here are some moments from the shop floor:

cool kids..

2008-09-14T02:58:00.000-07:00

today i'm respecting kids who dress themselves...

i firmly believe that every good designer has very few aesthetic boundaries but alot of aesthetic judgment as to what they love and what they dont..

here's to parents who don't stifle their kids! :)

love this: Bats for lashes

2008-09-11T21:03:00.000-07:00

whats a girl to do??? xx